BMW Group Mobility Council - China and Tsinghua ACCEPT jointly hold seminar on "Explore the New Frontiers of Smart Cockpit"

BMW Group and the Academic Center for Chinese Economic Practice and Thinking (ACCEPT) of Tsinghua University jointly organized the “BMW Group Mobility Council (China) - Explore the New Frontiers of Smart Cockpit” seminar at Tsinghua University. This seminar brought together industry experts, scholars and business representatives to discuss the latest development trends, innovative application scenarios and directions for future advances in smart cockpit technology, contributing knowledge and support aimed at promoting the intelligent upgrading of automobiles. Jochen Goller, Member of the Board of Management of BMW AG - Customer, Brands, and Sales; Sean Green, President and CEO of BMW Group Greater China; Professor David Daokui Li, Director of ACCEPT at Tsinghua University; Professor Cao Dongpu, State-Level Overseas High-Level Talent and Principal Researcher at Tsinghua University’s State Key Laboratory of Automotive Safety and Energy; Dr. Yuan Chengyin, Secretary General of the China Automotive Chip Industry Innovation Strategic Alliance and Director of the National New Energy Vehicle Technology Innovation Center (NEVC); Leng Jiangtao, President of Huawei’s Intelligent Automotive Solution Business Unit for the European Region; He Lei, Founder and CEO of XCHUXING.COM; Xu Dong, General Manager of Alibaba Cloud’s Tongyi Large Language Model Service; Wang Jimin, Member of the Board of Management of Ningbo Jifeng Auto Parts Co., Ltd.; and other distinguished guests attended the seminar.

With the rapid development of artificial intelligence, the Internet of Things, big data and other technologies, smart cockpits have increasingly become an important area of innovation within the automotive industry. The seminar focused on a thoroughgoing discussion of topics such as “human-computer interactive experiences,”“intelligent applications of AI technology” and “development of the smart cockpit ecosystem.”