ACCEPT Holds Seminar on "The Influence of Common Prosperity on the Consumption Behavior of Chinese High-End Consumer Groups"

2021-12-17

On December 17, 2021, ACCEPT held a closed-door seminar on “The Influence of Common Prosperity on the Consumption Behavior of Chinese High-End Consumer Groups.”

Guest speakers included: David Daokui Li, Director of ACCEPT of Tsinghua University; Jochen Goller, President and CEO of BMW Group Region China; Nicolas Peter, Member of the Board of Management of BMW AG, Finance; Cao Huijun, Deputy General Manager of Wangfujing Group’s Outlet Company; Chen Qian, Vice President of UX Design for Smart Products at Tencent; Cindy Rong Chen, Associate Professor, Department of Marketing, School of Economics and Management of Tsinghua University; Han Decheng, CFO and Vice President of Trends Media Group; Lisa Liang, Senior Vice President, Head of Communications, China & Southeast Asia, Warburg Pincus; Jiang Jing, Director of Marketing and Communication at Chopard; and Doreen Wang, CEO of Kantar China.

During the dialogue session, speakers exchanged their views on the changes in consumption structure under the current macroeconomic situation, the impact of technology and digital trends on the future of high-end brands, the characteristics of future high-end consumers, and the future potential of China's consumer market.